ADVANTAGES OF FACEBOOK MARKETING¶
Introduction
The benefits of marketing cannot be overemphasized. However, using the right platform like Facebook goes a long way. Some people have questioned the effectiveness of Facebook advertisements because of the inception of other platforms. You may be judging wrongly and will have a rethink at the end of this content.
Top five benefits of Facebook Marketing
Without much ado, let us delver into today’s business. Here are the top five benefits your business would enjoy from Facebook marketing;
1. Getting access to a large audience
Beyond all doubts, Facebook has one of the largest user bases among other social media platforms. Statistics have it that, there are over 3 billion users globally. Only Google can boast of a wider audience. In addition, Facebook gives you easy access to many people across various demographics.
Hence, you only need to use the right platform like Go HighLevel to carry out your marketing appropriately. You can be assured that Facebook cuts across all age brackets. Hence, you can easily reach your targeted audience.
2. High level of transparency
Unlike similar marketing platforms, you can monitor your audience reached on Facebook. It all begins with being able to choose your target audience. Then, you can have different categories for your audience. The categories can be;
a. Remarketing: users that have once checked your site.
b. Interests or behaviors: users that perfectly suit your selected criteria.
c. Fans: your followers on Facebook
d. Friends of Fans: other users that are friends of those that follow you
You can always know the category with the best lead. Trust gohighlevel to make proper hypotheses your business needs.
3. Options of Ad Formats
The Facebook advertisement provides ten different formats for advertisement. You can explore any of the available options, although many people prefer video and image ads. Know that each ad format is unique and they have their distinguishing feature.
However, all of the formats support visual elements and some text which are pivotal to showcasing and describing your business. If you are uncertain about the right choice of Ad Formats, you should examine gohighlevel custom to know what would work best for your business.
4. Directing traffic to your site
With a Facebook ad, you can drive traffic directly to your business. Some Facebook users are using the platform to check for content or updates. However, it takes compelling content to entice them to your site.
5. Keeping your audience engaged
Facebook marketing makes it easy to grow and nurture your fans and followers. Your faithful will always engage your content and this will increase conversion.
Conclusion
These benefits and many more are plausible; contact an expert today.
