Blockchain technology is a digital ledger

the world has been trending toward a gig-based economic format. A gig refers to when an independent worker is hired, often through a digital marketplace, to work on a short-term project or task on-demand, such as freelancers, independent contractors, and temporary hires. These gigs are often created to meet consumer demand via the real-time delivery of services. Some well-known apps such as Fiverr, TaskRabitt, and Upwork have a large part in boosting gig work and have seen their membership explode during the COVID-19 pandemic. There is no doubt that the gig economy is growing. In fact, Everest Group estimated that U.S. gigs will surpass the permanent workforce by 2027, growing 40% by 2027 to reach 86 million. Economic and logistical challenges have resulted in businesses turning to the gig economy to support and scale their customer service and sales efforts while lowering their fixed costs and in-house overhead. Brands and retailers have begun leveraging gig workers to ensure high-quality customer experiences while only staffing and paying for the actual work needed. The use of gig workers in customer service – known as GigCX – is becoming increasingly common. GigCX works by sourcing freelance customer support agents to perform on a per-task basis. This gives businesses the flexibility to take on additional GigCX agents when necessary, allowing organizations to ensure top-quality service during high-volume periods.

GigCX not only benefits enterprises and retailers but the agents themselves. According to Aspect Software, while 16% of customer service agents currently work in the gig economy as “on-demand” agents, 41% of all agents and 51% of Millennial agents said they would be interested in an on-demand job in the future.
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