thinking about the infamous Bitcoin

When it comes to UX, the year 2017 saw quite a bit. The hottest buzzwords last year included smarter personalization, Artificial Intelligence (AI), and Virtual Reality (VR). Besides these, there was one term that stood out from the crowd— Digital disruption. After all, it’s next to impossible to reminisce 2017 without thinking about the infamous Bitcoin. The UX trends last year also saw an incredible rise in a minimalistic approach in terms of layouts. Wherever one looked, there were videos that partnered pixel-perfect illustrations. In addition to this, the animations we saw were extremely delightful, as well as functional, and gradients were very popular. Personalization, Gamification, and Conversational interfaces were also all the rage. Right until last year, people wondered what UX was really about. But while they wondering what it’s truly about, and second-guessing its lifespan, UX was slowly evolving.With all that said, we can’t be more thrilled to announce that this year gave birth to UX 2.0! It’s brand new and is a better version of yesteryear’s UX. UX 2.0 comes with a number of new trends that can provide a frictionless experience, smarter personalization, and technology such as augmented reality, virtual reality, and voice assistance.

In 2018, UX designers will be required to— and they should— understand more about the business they are designing for. The design field is maturing, and along with it, budgets are getting larger, which is why the design landscape is gradually becoming a lot more competitive, as well as complex. One of the latest UX trends of 2018 involves an accelerated shift from UX design to Product Design. For this very reason, the roles and responsibilities of designers will begin to grow, and the need for designers to understand more about design, as well as business strategy will become inevitable.

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