On-Campus Print and Radio Media

Press release contact list

Press Releases

Press Release Template

Press Release Writing Guide

From How to Write a Press Release

1. Write the lead, the first sentence which grabs the reader and says who, what, when, where, why, and how. Then fill in the next 1-2 sentences which expand the lead.

2. Write the press release body copy. The press release should be written as you want it to appear in a news story.

3. Communicate the 5 Ws and the H. Who, what, when, where, why, and how. Then consider the points below if pertinent.

4. Include information about the company. When a journalist picks up your press release for a story, he/she would logically have to mention the company in the news article. Journalists can then get the company information from this section.

5. Tie it together. Provide some extra information links which support your press release or close the press release with the contact information.

6. Add contact information. If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it.

7. Signal the end of the press release with three # symbols, centered directly underneath the last line of the release. This is a journalistic standard.