Pay-per-click (PPC) landing pages are a great way to quickly get traffic to your website and possibly increase conversions. With that being said, landing pages aren’t going to be of much use if they have a bad design or user interface. Here are some tips for great landing page design.
Make Sure Your Landing Page Loads Quickly
If someone goes through the trouble of clicking on your PPC ad, you can guarantee that your time to hold their attention isn’t very long. If they have any annoying obstacles in between them and filling out the landing page, they’re likely to lose interest and not finish. By making sure your landing pages load as quickly as possible, you’ll increase the likelihood that your potential customers actually go through with converting.
Keep It Simple
Your design for your landing page should match your brand, but there’s no need to go overboard here. When someone clicks through to a landing page, they know what they’re getting into. No need to make things overly busy and complicated. A clean, simple layout and design will be enough for most consumers.
Have a Strong Call to Action
Any good landing page service will be the first to tell you that your call to action (CTA) is going to be one of the most important things on your landing page. It will quickly tell people why they should fill out the form and what they’ll get from it. Make your CTA engaging and succinct.
Make Sure You’re Optimized for Mobile
A huge percentage of people browse on their mobile devices, so if your landing pages aren’t optimized for mobile, you’re going to be alienating a lot of potential conversions. Make sure your landing page looks good and loads quickly on mobile devices. If you’re not sure how to do this, seek help from a landing page service to ensure you get it right.
Use a Landing Page Service
If you don’t have the time or resources to create engaging landing pages that convert, hiring a landing page service is always a good idea. They can ensure that the page looks great, test it for success and refine it so it converts as many users as possible.
Author Bio:-
I’m Barry Elvis, graphic design consultant, providing useful info about PowerPoint presentation, digital ads and brand & landing page design ideas for SME’s. You can find my thoughts at production design blog. To find creative services, visit this website.
