Top Reasons Consumers Shop Online
Shopping online is popular for a reason. In the age of COVID-19 online shopping has been an integral part of. As consumer spending habits and comfort levels change towards the new standard, e-commerce continues to be the dominant player in the consumer market. It’s not surprising that online shopping has become a popular option for shoppers.
These are the Top Reasons to Shop Online
Shipping Free
The primary benefit of free shipping may be the key to deciding whether you buy on the internet or in-store version. From the retailer’s point of perspective, offering free shipping can also nudge customers to purchase more items and “balance out” the delivery costs. This could encourage conversion and prevent cart abandonment, which is a typical behavior among 46% of shoppers. Check here to discover breaking news on online shopping.
Lower prices
The decision of consumers to purchase is influenced by the price. 70 percent of shoppers on the internet shop for items that are cheaper. This is in addition to the fact that over fifty percent of U.S. consumers (56%) say they are living “paycheck to paycheck,” it makes sense that shoppers are looking online to find the cheapest options.
Other product options
Consumers are more selective in their product selection and want to compare prices, features, and reviews. Shopping online is the preferred method for nearly all types of products. The only exceptions are essential items like food cleaners, cleaning supplies, over-the-counter medicines and other items such as personal care and beauty and alcohol.
Take advantage of discounts
Online shopping makes it easy to locate deals, join reward programs, and get offers directly in your inbox. Shoppers have also turned to technology-savvy solutions for greater savings. 45% of consumers also use deal-finding browser extensions or plug-ins such Honey, Pricescout, and Amazon Assistant.
Try to find a particular brand
54% of customers believe they are loyal to their brand. What’s the most compelling reason that consumers buy from the same brand? Tied for first is consistently cheaper prices than rivals and better quality than competitors which is followed by great customer service.
Quick shipping
Consumers want their purchases to be delivered as quickly as they can. 48% of shoppers are willing to shell out extra to get faster shipping and 55% of Amazon shoppers would do the same. Amazon is the fastest-growing retailer when it comes to speed. 64 percent of Amazon customers believe they think Amazon is the most convenient option to buy a product if they need it quickly.
Security (avoiding public stores)
Despite a decrease in COVID-19-related cases and progress in the introduction of vaccines, more consumers are shopping online to minimize potential exposure by avoiding physical stores. 60% of people are more enthused about Amazon now than they did before the COVID-19 pandemic. 60% of people report that they shop on Amazon more frequently than they did before the pandemic, too.
Check out reviews
Social proof has a significant impact on consumer decision-making Also, social proof heavily influences consumer decision-making. 71% of shoppers are influenced by product reviews and ratings. 68% of customers are influenced by reviews that include videos and photos. The process of aggregating opinions provides online retailers with huge credibility boosts by establishing trust between other consumers as well as the product.
Explore new brands
Online retailers are a popular option for those seeking to expand their choices. While only 12% of consumers don’t look for brands, 19% of consumers do. By exploring their product options consumers can discover new brands and build relations with them quicker.
Consumers shouldn’t have to compromise on specifics, even when they are on a tighter budget. No matter what you want to save money or have your purchases verified with social proof , or even get things delivered. The online shopping offers a variety of benefits.
