In June 2008, protesters entered the Cambridge restaurant and informed customers on a range of issues regarding McDonalds corporate practices. One of the campaigners was then arrested under Section 5 of the Public Order Act for not giving his date of birth to police (Videos: 1 | 2 | Pictures).
The protest was in commemoration and on the anniversary of the now famous 1997 McLibel court case that was a huge public relations disaster for the multinational. The activists highlighted the issues originally comprised in the leaflet that led to the court case, including animal farming and environmental degradation, calling on people to boycott the restaurant chain.
According to a campaigner, “McDonalds hasn’t really changed. Whether it be the environmental impact of animal agriculture or the fact they continue to market junk food to children in the middle of an obesity problem, McDonalds still makes a lot of people very Mcangry.”