programmatic tv advertising

After a long search for an effective way to promote our brand, we turned our attention to programmatic tv advertising. And this was a real breakthrough for us. Thanks to the platform described on the Simulmedia website, we were able to reach a qualitatively new level of advertising campaigns. We were especially impressed by the accuracy of targeting and the ability to flexibly manage the purchase of airtime in real time. Previously, TV advertising seemed cumbersome and not always predictable, but now with automation through programmatic we see specific results – an increase in coverage and return on investment. Separately, I would like to note the user-friendly interface, real-time analytics and support that really helps to understand the nuances. This is an ideal solution for brands that strive to use television as efficiently and modernly as possible