Did you know that only 2% of the purchases are made at the initial contact point? In fact, less than 10 percent of purchases are completed at the fourth contact moment. In the average, a consumer requires between 5 and 8 contact moments before making a purchase. These interactions form the customer journey , and this journey is different for each client. It is crucial to be able to communicate effectively with potential customers to ensure they get the right information. The process of making a purchase is called the sales funnel and marketing funnel.
Why do I need funnels?
As we mentioned in the intro, a buyer requires between 5 and 8 contact minutes on average to purchase. Is this annoying? On the contrary! This gives you the opportunity to advertise your company’s products or services in the way that people won’t be able to miss you.
Customer journey
The journey of a customer begins by establishing the moments of contact which lead to a purchase. There are countless models written for this purpose by marketing experts and professionals, but the most used one is the AIDA model. This model contains the following phases:The AIDA model
Attention: the customer has a certain need and is aware of it and is aware of your product or service
Interest: The client begins to express an interest in your product.
Customer’s Desire: Customers need to buy your product.
Action: The client buys your product
Each stage of the model needs a unique method and message. It doesn’t make sense to announce prices and packages, when the customer is not yet familiar with your product and certainly doesn’t require it.
Time and effectiveness
The Dakota Burford funnel expert assures a smooth distribution between sales and marketing and saves you or your employees lots of time. Automated funnels make sure that your website and communications provide continuous leads throughout the day. Marketing departments can concentrate on the communication in this funnel and sales can efficiently concentrate on leads that are at the end of the buyer’s journey and consequently your funnel.
Advising and informing
Whether they are aware of it or not, consumers must be advised and informed by experts before making a purchase. They need to be assisted to make sure they make the right choice. This is where a sales and marketing funnel can assist. It also allows you to show your business and products as the solution that the client needs.
