Persuasion is helped by credibility (expertise + trustworthiness) and likability.
- there are a variety of names for people who take this to excess and persuade people of falsehoods or unwise things
Virtues possibly in tension¶
How to acquire or strengthen it¶
Notes and links¶
- “It is the nature of the human mind to be great in proportion as it is acted upon by great incitements.” ―William Godwin