the ability to convince other people of a fact, opinion, or course of action

a.k.a. persuasiveness

Persuasion is helped by credibility (expertise + trustworthiness) and likability.

Complementary virtues

Contrasting vices

  • there are a variety of names for people who take this to excess and persuade people of falsehoods or unwise things

Virtues possibly in tension


How to acquire or strengthen it


Notes and links

Mentioned elsewhere


Inspirational quotes

  • “It is the nature of the human mind to be great in proportion as it is acted upon by great incitements.” ―William Godwin