Ideas to transform your Social Media Marketing in 2023.¶
With the advent of Chat GPT and most recently GPT-4, things are changing at a rapid pace. What was true before may no longer work going forward. The best way to adapt is to evolve with the changing nature of technology.
AI is going to be integrated with everything we do online whether we like it or not. The key here is to focus on how to integrate it with your digital marketing strategy. Social media marketing has become an active part of digital marketing and content marketing that follows the EAT guidelines will become even more important due to the advent of AI.
Due to rising prices of pay-per-click media, many companies are using organic social content to drive engagement. It can definitely complement your PPC campaigns and is a low-cost way to enhance your marketing.
So how can we take social media marketing to the next level?
1. Using AI smartly -
Since AI is everywhere we can start with that. With the advent of Chat-GPT and other AI content generation applications, it seems generating an endless supply of content is at our fingertips. But is that content worth it? Just piecing together sentences that are grammatically correct does not make appealing content. So what can be done to ensure that AI content is readable and comes across as genuine?
To use AI, we need to make sure that the reason why we are writing content is to fill a need, are we churning out social posts just to feed the algorithm or are we genuinely putting in the effort to solve a problem or write about something we are knowledgeable about? Answering these questions will be a good starting point for writing content. Make the content as “human” as possible, that way bland off-key content will not drag your brand down and fall afoul of EAT guidelines.
2. Evaluate Marketing Budget -
Having a balanced marketing budget can help companies weather lean periods and social media marketing can play a big part in that. So how to make the most of organic content in 2023? Analyzing current traffic and what people are doing on social media in your industry is a great way to begin. Staying on top of trends is the key to social media engagement. Try to use tools like Semrush, Hootsuite, Google Trends, etc to find and analyze current trends that are in alignment with your brand and products.
Blog posts and videos are key to getting that organic traffic, however, we need to keep in mind that organic traffic is hard to build and usually complements paid advertising.
3. Complement Organic with Paid Social -
Of course, there is no such thing as a free lunch, hence we need to complement our organic strategy with paid advertising. But in order not to waste our paid budget, we can utilize organic marketing as an extended version of our paid campaigns. You can create a blog post and then promote that with a paid campaign so your customers see a small snippet of what you offer and then your blogs can keep them engaged and returning for more.
With ever-evolving trends, keeping up to date with marketing strategies can be hard for small business owners, Technokrats has a professional digital marketing team that specializes in outsourcing digital marketing campaigns and SEO strategy. We would love to speak with you regarding your needs!
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