As a business owner or website manager, it’s important to regularly audit your site’s SEO health. After all, Search Engine Optimization is vital for generating traffic and leads from your website. But how do you know when it’s time for an SEO audit? In this blog post, we’ll answer that question and give you some tips on how to tell if your website needs an SEO tune-up.
1. Your traffic has plateaued or declined.
If you’ve noticed that your website’s traffic has flatlined or begun to decline, it could be a sign that your SEO efforts are no longer as effective as they once were. A decline in traffic can be caused by a number of factors, including a decline in search engine rankings. If your website is no longer appearing in search results as often as it used to, it’s time for an audit.
2. You’re not getting as many leads as you used to.
Are the leads coming into your funnel drying up? If so, it could be a sign that your website is no longer optimized for generating leads. An experienced SEO consultant can help you identify any problems with your lead generation strategy and make recommendations for improvement.
3. You’re not sure what changes have been made to your website recently.
If you have multiple people working on your website, it can be difficult to keep track of all the changes that are being made. This is particularly true if you don’t have a centralized system for managing website changes. Over time, these uncoordinated changes can wreak havoc on your website’s SEO health. An audit can help you get a handle on what changes have been made and how they’ve affected your SEO strategy.
4. It’s been more than 6 months since your last audit.
Even if everything seems to be going well with your website, it’s still important to stay on top of things with regular audits. Think of it like going to the doctor for a checkup: even if you feel healthy, there could still be underlying problems that you’re not aware of. The same goes for your website’s SEO health. Regular audits will help you catch problems early and keep your site in tip-top shape.
5. You’re not sure what SEO changes need to be made.
If you’re not an experienced SEO professional, it can be difficult to know what changes need to be made to improve your website’s ranking in search results. An audit can help you identify areas where your site needs improvement and make recommendations for change.
SEO audits are an important part of any effective SEO strategy. They help you track your progress, identify areas of improvement, and optimize your website for the search engines. At TechnoKrats, we offer free SEO audits to help businesses get started on their journey to better rankings and more web traffic. If you’d like to learn more about our digital marketing service or would like us to perform a free audit of your website, please don’t hesitate to contact us. We look forward to hearing from you!
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