Mobile messages, such as SMS and rich media are more efficient than emails at reaching out to customers. Text messages are open at 98% and a reply rate of 45 percent. Text message recipients take approximately 90 seconds to respond to a text message. Emails have a 20 percent open rate, and a 6% response rate. It takes people 90 minutes to reply to emails. Plus, a quick look in any email inbox shows that nearly 50% of the email content is spam. Mobile messages, as well as rich media, like are brief, succinct and can be used to simplify messages such as special offers, account reminders, and even notifications. Mobile messages work better than emails but you’ll need to have the customer’s phone numbers. This article will help you discover new ways to collect numbers from your customers to expand the reach of your campaigns, and to effectively connect with your audience via rich media messages, and to benefit from the benefits of mobile-based messaging campaigns.
Strategies to collect phone numbers
The campaigns to collect phone numbers need not be expensive or take a lot of time to set up. It’s a matter of making a few adjustments to the existing strategies to engage customers. Once you expect a full article about cell phone numbers list, check out this site.
Here are eight ways to get phone numbers from existing customers. Unlike new leads, current customers are already familiar with and are confident in your products and services. Existing customers are more likely to share their information with you due to their existing relationship.
Use app updates
If your service or product comes with the mobile app you can use it to request your customers to update their contact details each time they sign into:
If you’ve made changes to the user interface within the app, consider making use of tooltips to guide users through their actions. For instance, you could employ three or four suggestions to tell the users what’s changed and provide an option to ask them to update their profile, to keep them updated on any future changes.
Use mobile keywords
We’re seeing more and more people using keywords to attract shoppers in the retail industry and brick-and-mortar. Customers are asked to text a word like FREE, IMREADY, or SAVEBIG to get savings, join a contest or learn more about the product.
Let’s take, for example an offer of 10% off on your next purchase. Ask customers to text “SAVE10” to a specific number. If they do, you can send them a coupon code. Since you’re sending a rich media message (RMM) make sure to include a link within the message that directs customers to your website product page to motivate customers to avail of the discount. Customers can be notified via text messages if you are offering new offers.
To spread awareness about your campaign keywords to spread the word, post your site’s URL If you’re an online retailer, or display them in your stores in brick-and-mortar stores.
Run an in-store campaign
Often, sales representatives request customers to provide an email address at checkout. The store then utilizes this information to send special discounts to those customers in the future.
Learn more about how proximity marketing can enhance in-store campaigns: How to Use Proximity Marketing to Improve Customer Engagement
Make requests during customer service calls
If customers contact your customer service line to seek assistance, ensure that you have procedures in place to resolve problems and questions promptly. If these procedures are implemented, your customers will be happier. After each call to customers, educate your customer service staff to ask for customers’ updated contact details — specifically to add a telephone number to their file. If customers have a positive satisfaction with service calls, they’ll be to be more inclined to make changes to their profile to include a phone number.
Make your requests an opportunity to offer customers the best service and to keep them updated. For instance, if you’re a utility company it is possible to notify customers in the event of a disruption in service. It saves customers the time it takes to contact you and obtain the information they require.
Add contact forms to your site
Customers require an easy way to reach your company if they have any concerns. Another option is to include contact forms to your website. You can add a contact form to your ’Contact Us page as well as other pages on your website such as on product pages or within blog articles. The contact form should be short with three to five fields. Customers are able to add their telephone number on the contact form.
One important thing to remember about managing customer data received through contact forms is how you manage the information. For instance, a client may submit one question and then submits another query the following week. Make sure your database of customers is updated accordingly and doesn’t create an identical entry. If a client shares the number of their phone with you, ensure to update it to ensure that you don’t deliver the wrong message. This can cause your campaign analytics to be distorted as you might receive more undeliverable messages than the ones you actually received.
Use email campaigns
RMM and email marketing campaigns may be combined to increase customers’ engagement, offer discounts, and explain benefits. Send customers emails with information on product announcements, discounts and invitations to events. To reap even more benefits, request your customers to provide their contact number when they receive emails. Following each email, send subsequent rich media messages to your customers letting them know that you’ve collected phone numbers.
Check out
Make use of the checkout page to request contact details from customers if you are an online merchant. Customers who have visited your site to update their profile and confirm their postal address. Include a feature that allows customers to enter their telephone number.
