the willingness to put forward and defend ones endeavors in the face of possible opposition

Complementary virtues

Contrasting vices

  • being a milquetoast
  • getting walked all over
  • unassertive
  • being pushy (vice of excess)
  • being aggressive (vice of excess)
  • being demanding (vice of excess)
  • being bullying (vice of excess)

Virtues possibly in tension

How to acquire or strengthen it


Notes and links

Mentioned elsewhere


Inspirational quotes

  • “It is a mistake to look at someone who is self assertive and say, ‘It’s easy for her, she has good self-esteem.’ One of the ways you build self-esteem is by being self-assertive when it is not easy to do so. There are always times when self-assertiveness requires courage, no matter how high your self-esteem.” ―Nathaniel Branden